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Ipsos research shows 61% of Effie Winners break category conventions
Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness
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The shifting needs of global mobile gamers in 2022
A new report from Ipsos and Google that shares how game developers can respond to these changes in order to achieve stronger gamer immersion, by refocusing on what truly matters to gamers, especially during this time of ‘new life’ adjustment.
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Enthusiasm for the metaverse and extended reality is highest in emerging countries
Survey finds the global public divided in their level of excitement about the new technologies
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A third of South Africans will decide the outcome of the local government elections
Currently 42,6 million South Africans are eligible to vote, of these 26,2 million (61,6%) are registered to vote.
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Local Authorities do not live up to the expectations of voters
A week before the local government elections on 1 November 2021, registered voters are largely dissatisfied with the choices they made in the previous local government elections in 2016. The majority of those able to draw their crosses next Monday also want their local authorities to provide safety and security as a priority.
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Cost of living: South Africans mostly worry about the increase in food prices
Groceries and household supplies, and utility bills top the international list of higher cost items
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As we head into level 4, South Africans strongly support lockdown
More than eight in every ten online South Africans (84%) agree that a total lockdown was correct - given the risks of the Covid-19 epidemic.
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Coronavirus outbreak: What do cuts to growth forecasts, interest rates and stock markets plunges mean?
Threat of a recession will result in large fiscal measures from governments, say economists.
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Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
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Global predictions for 2019
• Global predictions for the world economy are less optimistic than in 2018
• Many countries also expect public unrest in the coming year
• After a hot 2018 most expect global temperatures to continue to rise