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Vast majority of South Africans believe the lion breeding industry harms the country’s international reputation
Economic contribution of the industry is tiny compared to the tourism industry, which lion breeding may undermine
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Volkswagen and Audi Brands continue to dominate customer care in South Africa
The Volkswagen and Audi brands have again dominated the top positions in the latest automotive customer care survey conducted by Ipsos in South Africa. This research, based on interviews with more than 20 000 customers in 2017, covered both purchasing and servicing experiences.
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South African vehicle owners continue to enjoy top class sales and servicing from Dealers
Vehicle owners in South Africa continue to enjoy top class levels of customer service for both the buying and servicing experience they get from local franchised dealers together with relevant vehicle manufacturers or distributors. This is evident from the latest edition of an annual customer (experience?) survey conducted by global research company, Ipsos, the third-largest global research company.
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Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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What Black Panther teaches us about building emotional connections with the African Consumer
Happy Africa Day!
To recognise the day, we’ve put together a couple of insights about building an emotional connection with the African consumer, gleaned from a few different research projects and our experience of the region. -
Brand Building in Africa: Demystifying the African Marketplace
Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Africa: Sure Bet or Shot in the Dark?
Ipsos South Africa invites our clients to join us for a conversation with business leaders about Africa.
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International Women’s Day tomorrow: Perceptions are not reality ….and we’re not as close to equality as we think
The most important issue facing women and girls in South Africa is sexual violence, a topic which both women and men agree. When the results of 28 countries are considered, this is the second most important issue (28%) in the world, while sexual harassment tops the international list (32%).