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Ipsos Update - February 2018
Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - December 2017
Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Vehicle Quality in South Africa to improve
The Ipsos vehicle quality survey underwent a major revamp in 2015 when its scope was extended to include vehicle design aspects as highlighted by owners, in addition to the ‘defects only’ approach of the previous survey structure.
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Toyota comes out tops in Vehicle Quality Awards, with 10 Gold Awards
Toyota collected ten gold awards in the various categories, compared to eight for Nissan, six for Volkswagen, five for Audi, two for Ford and one each for Opel and Renault.
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Seven Ways to Embed your EFM program to drive sales
In developing your enterprise feedback management system, think broad and deep. Create real change by embedding your system to drive the overall business vision.
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Ipsos Launches DUEL: A System 1/System 2 Rapid Testing Approach
Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli
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Behavioural Science
Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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South African Motor industry keeps improving itself
The way in which the South African motor manufacturers and dealers continue to improve the customer purchasing and servicing experiences every year continues to impress.