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Ignite Growth with Collective Innovation
Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.
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South Africans uphold universal Human Rights amidst global challenges
As South Africa prepares to commemorate Human Rights Day on 21 March, an Ipsos study reveals that South Africans strongly believe in the universality of human rights and democracy, despite perceiving an increasingly dangerous future world.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Progress and Polarisation: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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The pivotal role of voter turnout in shaping the 2024 election outcome
Looking at possible turnout scenarios, a lower voter turnout is definitely to the benefit of the ANC, as reported in previous Ipsos press releases about this topic. In fact, turnout will probably be the key variable in the election on 29 May 2024.
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Ipsos research shows 61% of Effie Winners break category conventions
Advertising strategies that challenge category norms are impactful & drive results. A meaningful combination of creativity and empathy has a 20% lift on average effectiveness. Ipsos and Effie webinar will unpack how empathy and creativity drive advertising effectiveness
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30 Years of Democracy: South Africa's 2024 elections marked by uncertainty and a desire for change
As South Africa approaches the 2024 national and provincial elections, the nation finds itself at a crossroads. With voter discontent on the rise, shifting political alliances, and the historic inclusion of independent candidates, the uncertainty and desire for change that define the current landscape harken back to the pivotal 1994 elections, making this a crucial moment for South Africans to shape their country's future yet again.