Ricerca
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Umanizzare l’esperienza omnichannel per un customer journey sempre più personalizzato
L'importanza dell'umanizzazione all’interno del customer journey per un’esperienza di acquisto reale e concreta.
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Black Friday: ancora il supereroe dello shopping?
Il prossimo 29 novembre è Black Friday! Una guida in 7 punti per superare le sfide del più grande evento retail con uno sguardo rivolto al futuro.
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The Behavioural Science of CPG: Disrupting the customer experience
One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.
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Black Friday: Shifting its Centre of Gravity
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
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Alcoholic Drinks: What's Trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.