Ricerca
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How Automation Has Transformed the Way We Work
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
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Be bold, be creative, do research!
Le ricerche Early Stage consentono ai professionisti del marketing di essere più creativi e audaci in maniera tempestiva.
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I Brand dovrebbero provare a cambiare il mondo?
Accade sempre più spesso che i brand prendano posizione su questioni sociali, accettando così anche il rischio di ripercussioni nell’immediato, soprattutto sui social.
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The third moment of truth: perchè il packaging sostenibile è diventato una necessità per le aziende
Una maggiore sensibilità legata ai temi ambientali porta le aziende a ripensare le vecchie scelte legate al packaging
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
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Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
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How Mystery Shopping Drives Better Automotive CX Performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?