Ricerca
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Ricerca di mercato: cos'è, esempi e strategie marketing
Le ricerche di mercato, tramite l’integrazione di analisi qualitative e quantitativa, servono a raccogliere informazioni utili a comprendere le intenzioni di acquisto dei clienti, bisogni e interessi. In che modo Ipsos può aiutare?
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I vantaggi di una user experience inclusiva e accessibile
Come offrire una user experience più inclusiva.
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Realtà Virtuale: Hype o Futuro?
La realtà virtuale (VR) esiste da almeno un decennio, ma è ancora vista come una tecnologia nuova.
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High hopes: Tips for ensuring successful text analytics
Text analytics is now an established component of many market research programmes. However, as its popularity has increased, so have expectations of what it can deliver. Here, Fiona Moss provides five ground rules to follow to ensure more success in using text analytics tools.
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How Automation Has Transformed the Way We Work
Worker Preparedness and Consumer Attitudes toward Automation Vary Widely Across Countries
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.