Ricerca
-
L’intelligenza Artificiale nella ricerca pubblicitaria
Umanizzare l’Intelligenza Artificiale per stimolare la creatività e il successo del brand.
-
Effie Awards Report 2023: i segreti dell’efficacia in comunicazione
Cosa rende un'idea creativa rilevante, distintiva ed efficace? Lo scopriamo partendo da alcune delle evidenze emerse dall’analisi delle campagne vincenti all’edizione 2023 degli EffieAwards Italia.
-
Slowing Down to be faster
Il valore del tempo nella fase di inizio del processo di sviluppo creativo
-
How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
-
The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.