Ricerca
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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Comunicare nella nuova normalità
L’osservatorio Ipsos sulla comunicazione racconta le aspettative dei consumatori nei confronti dei brand. Le parole chiave sono sicurezza, concretezza, positività.
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Guerra alla plastica, la svolta di Coca-Cola e Pepsi
Secondo i consumatori, spetta alle aziende farsi carico dello smaltimento dei materiali da imballaggio
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Global Views On vices – 2019
What is morally acceptable in moderation? Who should be allowed to use, buy or have access to…? What are the global trends on vices?
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How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
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Ipsos House: The ideal arena for uncovering the truth behind human behaviour
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
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I nuovi trend di consumo alimentare presentati all'Assemblea Nazionale di Unaitalia
Gli italiani amano il pollo. Negli ultimi cinque anni i consumi di carni avicole sono aumentati del 24%. E per il 54% della popolazione pollo e tacchino sono oggi la principale fonte di proteine. Sono alcune delle indicazioni emerse dall’indagine Ipsos presentata a Roma nel corso dell’Assemblea Nazionale di Unaitalia
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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Alcoholic Drinks: What's Trending?
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.