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From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers
AI hype is everywhere, but are advertisers truly prepared to harness its full potential?
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Ipsos Global Trends - MENA Edition
How have global attitudes evolved over the past decade, and what does it mean for the MENA region?
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Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena
Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.
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Bridging The Sustainability Gap: Boosting Green Consumption Habits In The UAE & KSA
Exploring Sustainability Readiness in UAE and KSA: Practical Insights for a Greener Future
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Predictions 2025 - UAE Edition
What do people in the UAE expect 2025 to bring? Our latest report reveals insights into various aspects, including personal, economic, societal, and technological predictions.
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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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ALL IN TO GO ALL OUT: Understanding the Mindsets, Driving Every Sale
Discover the hidden mindsets that drive every purchase—are you a Hunter, Curator, or Sprinter? Unveil the psychology behind your shopping habits in our latest report.
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Unleashing the Holiday Shopping Fever on TikTok: Kickstart your Holidays with the Black Friday Sale
What does Black Friday mean for shoppers?
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Ipsos in MENA launches She Speaks 2023 in Saudi Arabia
Building on the huge success of the syndicated study "She Speaks," Ipsos in MENA presents its latest and reinvented edition of the study in Saudi Arabia.
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Igniting the Festive Frenzy through TikTok
The TikTok Marketing Science Eid post evaluation conducted by Ipsos emphasizes the significance of TikTok as a platform for engaging with the Eid community and provides insights into successful brand activation. TikTok becomes the vibrant hub for fulfilling all your Eid shopping desires, offering captivating content, enticing deals, and a virtual space that brings the Eid community together. Discover the Tik-Tastic Eid, to ignite the festive frenzy, influence your purchase decisions, and curate an unforgettable Eid experience.