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OOH Measurement in UAE
With the ambition to create an audience measurement currency for all advertising displays, regardless of where they are located, Ipsos now covers the geography of all the United Arab Emirates based on points and areas of interests across streets and locations.
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ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project
Advertising Business Group (ABG) Appoints Ipsos as Partner for the U.A.E. Cross Media Measurement Project
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The Anatomy of MENA 2020 Ad Spend
Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.
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Data-Driven Insights Show How the Hope Probe has Driven the ‘Brand UAE’ Forward
How UAE's Hope Mission to Mars impacted its brand image on social and mainstream media.
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Ipsos Update - June 2020
This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.
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Signals #5: Understanding the coronavirus crisis
This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
Population Movement Tracker
Tracking travel before, during and after the coronavirus pandemic.
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The Rise of Linear TV Amid COVID-19 Outbreak in UAE
Since the COVID-19 pandemic has hit the MENA region, many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.