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Most Influential Brands in Saudi Arabia – 2024
Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.
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Spotlight*Qatar: Views on Tech & Digital Trends
As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.
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From Pilots to Performance: Building a Mature AI Ecosystem for Agencies and Advertisers
AI hype is everywhere, but are advertisers truly prepared to harness its full potential?
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The “Adolescence” Effect: A Social Listening Dive Into Online Safety & Digital Danger
Log In, Look Out: Digital Safety in the Wake of Adolescence
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Reality TV's Viral Power: How the Middle East Turns On-Screen Drama into Cultural Phenomena
Reality TV in the Middle East is no longer just a guilty pleasure, it has evolved into a cultural powerhouse.
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Spotlight*KSA: Views on Brand Engagement
As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.
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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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AI in Radio: A Game-Changer or Just Missing the Human Touch?
The radio landscape is changing globally, with streaming and podcasts reshaping how we listen—and now, AI is adding a new layer.
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Spotlight*UAE – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
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Ramadan Shines Brighter on TikTok
Authenticity and inclusivity are key ingredients for brands to succeed.