Search
-
Launch of Vision Pro and Meta Quest 3, not an "Iphone moment" (yet)?
Just days after the global introduction of Apple’s Vision Pro and Meta Quest 3, Belgian consumer interest in purchasing and using VR/AR-devices remains lukewarm.
-
The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
-
Inside Inflation: What Comms Next?
According to economists, inflation will stay around for a couple of years in most parts of the world. Tune in to Ipsos’ new web series dedicated to investigating how brands communicate while the cost of living is becoming more challenging for many people.
-
Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
-
We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.