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We found 95 results matching with your query. Refine by
  • Consumer & Shopper

    The keys to successful portfolio strategy against economic uncertainty

    From chaos to clarity.

    20 February 2024
  • Consumer & Shopper

    Understanding the context of consumption moments

    A path to brand success.

    11 December 2023
  • New Services

    Humanizing AI: Real human data to generate and predict real innovation success

    Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

    11 December 2023
  • Consumer & Shopper

    Mapping out demand spaces by context

    Introducing Ipsos' unique demand space segmentation approach

    15 November 2023
  • New Services

    Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

    In this white paper we explore how generative AI can be used within qualitative research.

    14 September 2023
  • Consumer & Shopper

    Launch of Vision Pro and Meta Quest 3, not an "Iphone moment" (yet)?

    Just days after the global introduction of Apple’s Vision Pro and Meta Quest 3, Belgian consumer interest in purchasing and using VR/AR-devices remains lukewarm.

    12 June 2023
  • New Services

    ChatGPT and the rise of generative AI: navigating the changing landscape of AI

    While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

    17 April 2023
  • Consumer & Shopper

    The Morphing Store: bricks and mortar evolution in a convergent commerce world

    What are the imperatives for survival and success of the physical store in a shifting commerce environment?

    17 November 2022
  • New Services

    Crisis Management

    With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.

    7 October 2022
  • New Services

    Social Media Conundrum

    Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.

    7 October 2022
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