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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Nation Brands Index 2023: Japan takes the lead for the first time in NBI history
For the first time in Anholt-Ipsos Nation Brands Index history, Japan finishes in first place, completing its steady climb from fifth place in 2019. Germany drops down to second after a six-year reign, while Canada remains in third place overall. The United Kingdom and the United States climb the ranks and place fourth and sixth, respectively. Italy drops one rank and places fifth, while France sees the largest rank change within the top ten and falls from fifth to eighth place.
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Data Dive: Fake news in the age of AI
People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
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Very Human Reactions to AI – The impact of cultural expectations and what this means for brands
New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Launch of Vision Pro and Meta Quest 3, not an "Iphone moment" (yet)?
Just days after the global introduction of Apple’s Vision Pro and Meta Quest 3, Belgian consumer interest in purchasing and using VR/AR-devices remains lukewarm.
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Despite inflation, no concessions are made on holidays: three in four Europeans will be traveling this summer
Europ Assistance (“EA”) announced the output of their 22nd edition of the Holiday Barometer. The survey, tracking global travel trends, was conducted by Ipsos among 15,000 people across 15 countries.