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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Generational Marketing: Breaking free from stereotypes
How to build brand success across generations with the power of empathy
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Ipsos to Power New Cross-Media Measurement Initiative in Flanders
Ipsos is proud to announce its selection by the Cross Media Consortium (XMC) to develop and implement the Cross Media Panel (XMP) in Flanders.
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Ipsos Update – January 2023
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Inflation: Seven in ten expect prices to continue to rise in 2023
A new 36-country survey for the World Economic Forum finds a growing number of people think unemployment will rise next year
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Nutrition in a pill: Europeans’ attitudes towards food supplements
Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.