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United in Individuality: Opportunities for Canadian Brands
Revisit our on demand webinar to hear a truly Canadian lens on our landmark Ipsos Global Trends study, comparing the global data to how we think, feel and behave here in Canada.
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Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper in our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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The Impact of Canada’s New Greenwashing Regulations
Companies are now required to substantiate their sustainability claims with reliable data and third-party verification. Are you ready?
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The Future of Fun: Elevating CX in a Dynamic Betting World
Revisit our on demand webinar to hear valuable insights and practical strategies to elevate your CX and build lasting emotional connections with your players.
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Rare Diseases: A Diagnostic Odyssey
Unravelling the Complexities of Rare Diseases: A Market Research Perspective