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Global Trends 2023: A new world disorder
74% agree that their government and public services will do too little to help people in the years ahead.
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Conversations with AI: How generative AI and qualitative research will benefit
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Global Trends 2020: Understanding Complexity
Download our latest report featuring global opinions, attitudes and behaviors around brands, technology, society, consumerism and much more.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
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Keeping ‘AI in check’: Another tech giant apologizes for violating privacy
Almost half of those surveyed say AI use by companies should be more strictly regulated.
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What makes you most happy? It’s not what you may spend most time on
Social media ranks the lowest out of 29 sources of happiness globally.
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Public Perspectives: Ignorance and Distrust Prevail About What Companies and Governments Do with Personal Data
Do Canadians know what is happening with their personal online information? And who do they trust to use their information the “right way”?