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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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United in Individuality: Opportunities for Canadian Brands
Revisit our on demand webinar to hear a truly Canadian lens on our landmark Ipsos Global Trends study, comparing the global data to how we think, feel and behave here in Canada.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.
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Demography is politics
How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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A New World Disorder: Opportunity in a Polycrisis
This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending.