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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.
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From "Everything Everywhere All at Once" to "Not Much, Anywhere, Anytime Soon"?
Access our annual Almanac for Ipsos' reflection on ESG in 2023 and guidelines for 2024.
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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Canada Most Preferred Global Supplier of Oil
With the world facing an energy polycrisis, opportunity knocks on Canada’s door
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.