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The Impact of Canada’s New Greenwashing Regulations
Companies are now required to substantiate their sustainability claims with reliable data and third-party verification. Are you ready?
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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LGBT+ Pride 2023 Survey Insights
Watch our on demand webinar to gain a better understanding of the profile, diversity, and acceptance of the LGBT+ population, and therefrom, opportunities to more authentically connect with this segment.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what consumers think, according to Ipsos research.
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A New World Disorder: Opportunity in a Polycrisis
This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.