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Equality at work doesn’t exist say most Canadian women
As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women.
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Behavioural Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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Passive Simplicity: The Future for TV & Radio Audience Measurement
In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?
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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?
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The Disruptors: Millennials’ penchant for snacking
Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
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Audiences or Programs?
In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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Confessions of the Ad Men
Do media planners and buyers see the world as others do, and does it affect the decisions they make?