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Mystery Calling: Dialing up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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What the Future Gender Webinar
Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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The Most Influential Brands in Canada, 2019
The path to the Top 10 ranks is paved by trailblazers with a secret to success. What is that secret?
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.
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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Social Media Levels Playing Field For Canadian Small Businesses
How digital tools support women, young Canadians and new Canadians along their entrepreneurial journeys
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The Future of CX for L&G: 5 Key Ingredients
View our on-demand webinar featuring five tips to growing strong customer relationships.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.