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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Money talks or budget walks
Discover the importance of CX in building a powerful business case for change, and how to set about quantifying the impact of CX on business performance.
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Is Your L&G Brand Delivering on its Promise?
View our on-demand webinar featuring what’s hot in mystery shopping research, and how it can be applied to Lottery & Gaming products and services.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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Confessions of the Ad Men
Do media planners and buyers see the world as others do, and does it affect the decisions they make?