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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
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How shopping and eating out has changed during the pandemic
We explore ways Canadians have supported local, small businesses during the coronavirus pandemic.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of consumers are not comfortable with the safety of in-store holiday shopping
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Tap into the Gift of Pickup and Impulse Buying this Holiday Season
Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.
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When Difference doesn’t mean Different: Understanding cultural bias
Learn about the approaches you can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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Customer Needs in Times of Crisis
Lessons and challenges from the automotive sector highlight opportunities for all industries.