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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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Money talks or budget walks
Discover the importance of CX in building a powerful business case for change, and how to set about quantifying the impact of CX on business performance.
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Driving Quality
Read more about quantifying the connection between quality and loyalty in automotive purchase.
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Customer Needs in Times of Crisis
Lessons and challenges from the automotive sector highlight opportunities for all industries.
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Mystery Calling: Dialing up your contact centre performance
Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.
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Mind the gap: Why what a brand promises and what it delivers matter
Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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The Five Forces of Customer Experience
In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.