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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Got30: An Ipsos vodcast
Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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How shopping and eating out has changed during the pandemic
We explore ways Canadians have supported local, small businesses during the coronavirus pandemic.
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Tap into the Gift of Pickup and Impulse Buying this Holiday Season
Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.
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Customer Needs in Times of Crisis
Lessons and challenges from the automotive sector highlight opportunities for all industries.
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What is Loyalty Without Choice?
In this installment of Simply Loyal - a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do about it in simple, practical terms - we respond to a questioned posed by a reader about what her company should be doing to measure and manage loyalty under conditions of being a monopoly. The specific business is to provide training programs for employees of other organizations.