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Speed dating with innovations: What’s your innovation’s pick-up line?
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
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Advertising: finally… a 'Misfit' Christmas ad
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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Sustainability and Advertising: Friends or Foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Canada’s Best B2B brands for 2022
Discover highlights from Report on Business’s second annual ranking of the best B2B brands in Canada.
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Canada’s Most Influential Brands of 2021 Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2021.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.