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Keeping Beauty Real: Dove’s Commitment to Real Beauty
We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Sustainability and Advertising: Friends or Foe?
Listen in as we share insights exploring how brands can maximize the impact of sustainability communications.
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Sustainability and Advertising: Friends or Foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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The Most Influential Brands in Canada, 2019
The path to the Top 10 ranks is paved by trailblazers with a secret to success. What is that secret?
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Equality at work doesn’t exist say most Canadian women
As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women.