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What the Future Gender Webinar
Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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The Disruptors: Millennials’ penchant for snacking
Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!
In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued - from a beer company selling "Brewtroleum" in Australia to an American outdoor retailer eschewing Black Friday and shuttering its doors as they urge their customers to #OptOutside. This year's Grand Prix Creative Effectiveness winner for John Lewis and adam & eve DDB, Monty the Penguin, has us all dreaming of Christmas.
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Vancouver Knowledge Summit: It's Cool To Be Innovative
Ipsos hosted the Vancouver Knowledge Summit on July 17, 2012 during which we showcased tips, techniques and really cool research methodologies that will blow your mind in terms of customer understanding, and take your brand and business success to the next level.