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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.
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What all Brands can learn from the 2024 Paris Games
Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.
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Advertising: finally… a 'Misfit' Christmas ad
Discover why this campaign is a true 'Misfit' advert, and more about the creative drivers behind its stellar creative.
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Sustainability and Advertising: Friends or Foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Digital Marketing Pulse 2020
Tune in for the latest familiarity and usage data, shifts in marketing spend, sources of education, and views of evolving trends.
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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The Emergence of Podcasts Among Kids & Families
New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.