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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Foodservice Trends Emerging in 2025: Buy Canadian | EaterTainment | Emotional Eating
Revisit our on-demand webinar for insights from our 2025 Vantage Foodservice trends report. Gain a better understanding of the Canadian foodservice industry, its trends, challenges, and opportunities.
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Ipsos Lunch & Learn Western Canada Webinar Series
Join us for strategic insights from your friends at Ipsos in Vancouver.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Canadian EV Adoption Trends in 2025
This on-demand webinar is a must for OEM strategists, dealership leaders, parts suppliers or service providers who need help steering their business in the right direction.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
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Canada’s Most Influential Brands of 2024 Share Insights
[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2024.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Will your brand survive AI?
Read more about how intelligent assistants could rewrite the first moment of truth, together with actionable recommendations to help your brand thrive.
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Canadian Health & Wellness Trends for 2025
Revisit our on-demand webinar to hear our latest research on how Canadians approach health and wellness, and how brands can help them meet their goals.