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We’re more than our senses
Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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The Most Influential Brands in Canada, 2020
Google, Amazon, Youtube. These are the top 3, but what about the rest? And what makes the top 10 so awesome?
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Battle of Market Forces: Convenience vs. Sustainability
In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.
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Sharpening Physician Insights by Integrating Patient Record Auditing
Our on demand webinar will show how leveraging patient record auditing to develop a tailored portfolio strategy can help physicians address their most challenging patient populations.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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The Most Influential Brands in Canada, 2018
When companies land lightning in a bottle and create influence, it is no accident. Top companies invest in their brands to achieve this. Is your brand among the top 10?