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Is being behind the wheel behind the times?
Autonomous vehicles are coming. In fact, to an increasing extent they are already here.
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GenPop: October Edition
GenPop is a new online magazine from Ipsos about people and what makes them tick.
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Applied Behavioral Science, The Sequel
In this recorded webinar, we explore ways that Behavioral Science can be applied in a market research context.
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Is Social Intelligence Creating a Paradigm Shift?
Ipsos’ Stefan Maas highlights why using online patient generated conversations can help develop your communication strategy
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Because Real People Tell Little White Lies
View this recorded webinar to learn more about the ethnographic spectrum, with a special deep dive into our award-winning approach to ethnography.
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Gaming X,Y,Z Syndicated Study 2017
Insights on Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Usability Tests
The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.