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Strong Majority of Canadians Continue to Support 2SLGBT+ Rights and Visibility
12% in Canada identify as 2SLGBT+
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Canadians See Oilers Win as National Symbol of Resilience, Say Winning the Cup Is Especially Important This Year
Majority of Canadians Back the Oilers, Tying Team’s Success to a Deeper Sense of Identity and Unity
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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Despite Easing Inflation, 43% of Canadians Still Concerned about Feeding their Family, Rising to 54% among Parents
Six in ten Canadians are concerned they can’t absorb any unexpected costs of $1,000 or more (63%, rising to 72% among parents).
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Excitement for the 2024 Paris Games greater than for Tokyo; French enthusiasm lukewarm
Across 33 countries people see the event as having a positive unifying effect and inspiring future generations
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57% of Canadians Cheering for the Edmonton Oilers in the Stanley Cup Finals
Canadian hockey fans come together to support the Edmonton Oilers.
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Majority (89%) of Canadians Would Want to Have Access to Athletic Therapy if They Got Injured and Think it Should be Added to the Options Available in Employer Health Insurance Plans (91%)
Almost all Canadians want health plans to cover a range of treatments and would want to have access to Athletic Therapy if they got injured.
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Canadians Support Protection of The LGBT+ Community, But Declining Support May Indicate a Step Back in Progress
12% in Canada identify as LGBT+, higher among Canadians under 35 (22%).
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Canadians Express Renewed Interest in Paris Olympics Compared to Beijing and Tokyo Games
Interest in the Olympics has nearly doubled since 2020 and 2022.