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Conversations with AI: How generative AI and qualitative research will benefit
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Nearly 60% of those surveyed in the Global South have experienced some form of online harm – almost 25% of them felt they were targeted because of their gender identity
Ipsos Public Affairs’ survey for the Centre for International Governance Innovation (CIGI), focused on the Global South covers respondents of all genders in 18 countries and forms the first statistically meaningful survey of women’s and LGBT+ individuals’ online experiences.
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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What is the world coming to? Navigating your brand through the Polycrises
The world isn’t in crisis. The world is in crises.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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The Most Influential Brands in Canada, 2022
While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.
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British Columbians’ Views on Freedom of Information and Privacy
BC residents strongly oppose private companies profiting from the sale of their personal health information.
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Future of Mobility: Autonomous driving and the impact on our life
Autonomous vehicles have the potential to reinvent everyday lives and businesses
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.
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Americans (24%) More Likely Than Canadians (17%) to Invest in Bitcoin as a Short-Term Speculative Investment
Canadians Also More Reluctant to use Bitcoin or Purchase Goods or Services