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[WEBINAR] Does Your Creative Need a Little Spark?
With award-winning creative driving 11 times the return, advertisers need to ensure their investment drives the desired behaviour change.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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Morneau Resignation Leads to Erosion of Liberal Lead Ahead of Tory Leadership Vote
Following Resignation, Liberal Lead over Tories Slips to Statistical Tie; Half (49%) of Canadians Say They’ll Consider Voting Tory in the Next Election under New Leader
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in more countries
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in more countries.
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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The Path Forward: Understanding Emerging Consumer Behaviours
Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.
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Ipsos Update - June 2020
Welcome to June’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes features on future scenario planning, customer experience, the emerging health and safety agenda, attitudes to work, and public opinion from New Zealand and Australia.
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.