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Canadians Support Increased Sanctions, Sending Weapons and Stationing Troops in NATO Countries to Deter Russia
Majority (55%) Disagrees that Canada Cannot Afford to Help Ukraine, but Fewer than Half (47%) are Willing to Pay More for Gas Because of Sanctions Against Russia
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Liberals (32%, -1 pt) and Conservatives (32%, -2 pts) Remain Deadlocked in National Vote Intentions in Aftermath of Trucker Protests
NDP Support (23%, +5 pts) Rises since Federal Election
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Opinion Polls: A continual improvement process
Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Majority (54%) of Canadians Believe Trucker Protests At Least Partially Contributed to Loosening of COVID Restrictions
Approval of Behaviour of Truckers (36%) Only Slightly Behind Approval of Trudeau’s Handling of Situation (43%); Premiers Come Out Ahead (53%)
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Cupid’s arrow hits Canadians ahead of February 14th
Nearly 60% of Canadians plan to celebrate Valentine’s Day, with the majority favouring a romantic dinner at home over dining out
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.