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Americans (24%) More Likely Than Canadians (17%) to Invest in Bitcoin as a Short-Term Speculative Investment
Canadians Also More Reluctant to use Bitcoin or Purchase Goods or Services
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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports.
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Social Insights from Brand Leaders
We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.
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Would you cut down on hamburgers for the planet?
Whatever the price, many Canadians don’t look prepared to swap out BBQ staples like hot dogs for tofu dogs just yet.
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Canada’s Best B2B brands for 2022
Discover highlights from Report on Business’s second annual ranking of the best B2B brands in Canada.
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What Worries the World - April 2022
Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month.
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Six in Ten (63%) Canadians Who Don’t Own a Home Have “Given Up” on Ever Owning One
Two in Three (67%) Canadians Agree that Owning a Home is Only for the Rich
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Nearly 8 in 10 (79%) Young Canadians Believe Pandemic Created New Work Opportunities
Young Canadians Resilient in Face of Adversity, But Not Free of Mental Health Worries
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Health and Pocketbook Issues will Drive Vote Choice in Upcoming Ontario Election, Say Voters
Healthcare (31%), Handling of COVID-19 (25%), Lowering Taxes (24%), Help with Day-to-Day Expenses (22%) and Making Housing More Affordable (21%) are the Top-5 Issues that Will Determine How Ontarians Vote