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DIG360 - Ipsos Report: Black Friday buying in Canada plateaued in 2014
Those that shopped did most of their shopping in Canadian bricks and mortar stores. Overall engagement slipped; many are still browsing without finding something to buy. Harbinger of flat Holiday sales?
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Extended Days Mean More Opportunities for Marketers to Engage with Canadians
Canadian Day Averages 31.3 Hours, Creating More Opportunities for Engagement
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Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays
Majority (55%) Believe Holiday House Hunting Comes With Better Prices
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Liberals (34%) and Conservatives (33%) Tied Nationally as Battleground Ontario Shows Dead Heat at 37%
NDP (24%) Without Serious Traction
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TouchPoints - Multimedia Study a `Must-Have', Not a `Nice-to-Have'
Quebec Agencies and Media Companies Support Launch of Ipsos Reid MediaCT's Cross-Media Measurement Study, TouchPoints Canada.
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L'йtude multimйdia TouchPoints : dйsormais un incontournable
Les agences et les entreprises mйdiatiques du Quйbec donnent leur appui au lancement de l'йtude multimйdia d'Ipsos Reid MediaCT, TouchPoints Canada.
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Landmark RBC/Ipsos Reid Survey of Canadian Youth Finds Dramatic Decline in Happiness, Optimism During Late Teens
Just 57% of Youth Aged 18 to 21 Feel That They Can Achieve
Anything They Want -
Majority of Canadian Employees (54%) Would Prefer Their Employer Give a Charitable Gift in the Employee's Name, Rather than a Traditional Gift
Most Meaningful Gifts are Carefully Chosen with Recipient's
Taste and Values in Mind (73%) -
Ipsos Adds Depth to Qualitative Specialty with New Talent
Gayle Lunn and Christian Arambulo to Strengthen Qualitative Research Offering in Canada
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Three Quarters of Canadians (75%) Most at Risk for Hepatitis C Have Not Been Tested or Don't Know If They Have Been Tested
Only Three in Ten (29%) Believe Their Own Age Group has the Most People Living with Hepatitis C