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Creative In-Market
Monitor, evaluate and optimize your campaign performance on-air or post airing.
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Speed Dating with Innovations
Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
Unified Marketing Measurement & Optimization | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Digital Platform
World-class market research in the blink of an eye
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Canadians Respond to the Future of Banking Services
Ipsos survey spotlights Canadians’ trust of banks and expectations for new financial services
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Canadians Say Country’s Human Rights Record (39%) More Important than Potential Economic Benefit to Canada (34%) When Dealing with Foreign Countries
But Canadians Believe that our Leaders Place Economic Benefits Above Other Considerations in Foreign Relations
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Canadian Business Think They’re Doing a Good Job at Data Security; Canadian Consumers Aren’t too Sure
Nearly Three in Ten (27%) Canadians Say They’re Likely to Take Their Business Elsewhere if a Company they Support Suffers a Data Breach
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Bad Travel Etiquette, Flight Delays, Airport Security and Lost Baggage Top Canadians Air Travel Pet Peeves
One Quarter (26%) Have Made a Travel-Insurance Claim, with Lost Baggage Most-Frequent Claim (40%)