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Strong Majority of Canadians Feel Canada Should Prioritize Promoting and Protecting Sexual and Reproductive Health and Rights
Canadians Agree Promotion and Protection of Sexual and Reproductive Health and Rights is Important both Within Canada (79%) and Around the World (77%)
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Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what consumers think, according to Ipsos research.
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AXA Mind Health Report: Employees are three times more likely to thrive if they work in a company that offers mental health support
AXA released the third edition of its Mind Health Report, a study aimed at identifying mental health and wellness issues in society in order to build solutions to mitigate them. The study was conducted in collaboration with Ipsos involving surveys of 30,000 people aged 18 to 74 from sixteen European, Asian and American countries.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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What worries the world – February 2023
Inflation remains the top global concern for the 11th month in a row with 15 countries choosing it as their number one worry.
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Inflation Taking Disproportionate Toll on Canadians Aged 18-34, Impacting Confidence in their Financial Future
Half (52%) of Young Adults say they Weren’t Prepared for Impact of Inflation making them Less Prepared than Older Generations
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Fraud is too Common in Canada: Nearly Half (43%) of Canadians Have Knowingly Been Victimized by Fraud or Scams, in their Lifetime
Breaking Stereotypes: Older Canadians (55+) are among the least likely to report being fraud victims
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Five things we learned this month about countries in What Worries the World
Worry about Covid up in Asia, inflation concern remains high, and an increase in those who think their country is headed in the right direction.
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Strong support for access to assessment for medical assistance in dying for those with a severe, treatment-resistant mental disorder causing intolerable suffering
Support is comprised of 34% who strongly support and 48% who somewhat.
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.