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Waiting it Out: Most (72%) of Canada’s Aspiring Homeowners Anticipate Delaying New Home Purchase Until Mortgage Rates Drop
Majority (56%) of Non-Homeowners Think Home Ownership Dream is Unattainable
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Eight in Ten (83%) Canadians Say Their Weekly Grocery Bill Has Increased in the Last Six Months
Lower-income households see larger increases in their weekly grocery bills than higher-income households.
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Eight in Ten (80%) Believe that Owning a Home in Canada is Now Only For the Rich
Among Canadians who do not own a home, over seven in ten (72%) say they have given up on ever owning a home.
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Tories (43%) Hold a Steady 19-Point Lead over Liberals (24%), as a Third of Canadians Say They Would Never Vote Liberal in the Next Election
The Conservatives have a 19-point lead over the Liberals, who still appear at risk of losing their second-place position.
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Just 17% of Canadians Give the Latest Federal Budget Two Thumbs Up
Four in ten Canadians would give the latest federal budget two thumbs down. Only around two in ten overall think the budget is good.
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Less Than Half (48%) of Canadians Are Satisfied with Their Provincial Healthcare System – The Same Result as Last Year
Only a quarter (25%) believe that additional funds injected in the system over the past decade have improved the situation
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Beyond Tropes, Tokenism and Talk
Join Ipsos’ Grace Tong and Ted Doering as they work with other industry leads to participate in a hackathon with cross-functional teams.
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The Power of the ESG x Brand Collaboration
Read more about how ESG activities can work in service of the brand to strengthen brand equity.
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MNP Consumer Debt Index Rebounds Significantly as Concerns over Interest Rates Ease
Fewer Canadians concerned about their current debt situation and more rate their personal debt situation ‘excellent’.
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Helping with Everyday Expenses, Investing in Healthcare and Reducing Personal Taxes are Canadians’ Top Budget Priorities
Pocketbook relief and healthcare investments are Canadians’ top budget priorities regardless of the party of their choice.