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New Global Study: Most Believe That Cannabis Will Be Legal In Coming Years
Ipsos survey examines attitudes about “vices” like cannabis, wine and gambling
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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As Earth Day Approaches, Climate Change and the Environment Cracks Top 5 Most-Concerning Issues in Canada
Canada Over-Indexes on Concern about Climate Change and Waste Production; Under-Indexes on Air Pollution
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UCP (50%, up 3) Lead NDP (40%, up 1) by 10-Points as Campaign Closes
NDP ahead in Edmonton, UCP ahead in Calgary and Rest of Alberta
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New HR Leadership in North America
Ipsos Appoints Debi Lee to Lead HR for North America; Elevates Kristen Kehoe to Newly-Created Role Heading “Generation Ipsos” Analyst Development Program
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[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.
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UCP (47%, down 5) Lead Shrinks to 8-Points Over NDP (39%, up 4)
Notley (32%, up 2) Leads Kenney (28%, down 5) as Best Premier
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Selling Creative Research Short?
Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.
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Small Majority (55%) of GTHA Residents Support Retail Sale of Cannabis in their Community, While 45% Oppose
Support Varies across Region: Support Highest in Oshawa (71%); Opposition Highest in Vaughan (60%)
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions