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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2016 Best Banking Awards
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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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When do lions praise penguins? And who thinks about Christmas in June? Advertisers do!
In the third week of June those involved in the advertising industry turn their attention to the south of France and Cannes. This year, the level of creativity cannot be argued - from a beer company selling "Brewtroleum" in Australia to an American outdoor retailer eschewing Black Friday and shuttering its doors as they urge their customers to #OptOutside. This year's Grand Prix Creative Effectiveness winner for John Lewis and adam & eve DDB, Monty the Penguin, has us all dreaming of Christmas.
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Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Canadians Favour More Tools for Prosecutors to Combat White-Collar Crime and Want to See Legislation that Better Targets Guilty Parties
Four in five Canadians agree that Canada should add deferred prosecution agreements (DPAs) to the list of tools available to prosecutors so they have another way to enforce Canada's laws
Fully two thirds indicate that it is very important that Canadian legislation should target the individual business executives who may have personally broken the law (67%) and be structured to ensure that innocent people don't lose their jobs, their pensions or their investments because of the actions of individual executives at a company (68%) -
Ipsos Most Awarded Research Agency at MRIA Event
Ipsos and Clients Receive Four Distinctions for Marketing Research Excellence
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On Use of Public Washrooms for Transgender Individuals, Most Canadians Either Support Transgender Choice (30%) or Are Indifferent (34%); Few (15%) Say Transgender Individuals Should Be Required to use Washroom of Gender Assigned at Birth
Canadian LGBTQ Community Feels Less Safe,
More Discriminated Against than Most Canadians -
One Quarter (23%) of In-Debt Canadians Say They'll Never be Debt Free; Those More Optimistic Say It Will Take 8 Years to Pay Down
Nearly Half (46%) Say Rising Cost of Living is Limiting the Money They
Put Toward Paying Off Debts -
Majority (63%) of Canadians Say Trudeau Elbow Incident is "No Big Deal" as Approval Ratings (62%) Remain Strong
Four in Ten (37%) Canadians - Mostly Conservative Voters - Say Issue Raises Serious Questions about Trudeau's Maturity and Judgement