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Four in Ten (40%) Canadians Went Over Budget During the Holidays, But Amount of Overspending Has Declined
On Average, Canadians Overspent by $384, Down 28% from Last Year and an Eight-Year Low
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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Four in Ten Canadians (40%) Lack Confidence in Social Situations; Causing Many to Avoid Meeting New People
Gen Z in Greatest Need of Confidence Boost
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Many Canadians in Financial Turmoil, Proportion who are $200 or Less Away from Financial Insolvency Has Risen from 40% to 46%
Concern Over Rising Interest Rates Deepen; More Worried About Ability to Repay Debts, and Moving Towards Bankruptcy
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Reader’s Digest Unveils Most Trusted Brand in Canada for 2019
Nine in Ten Canadians (91%) Tend to Buy from Companies They Trust More
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Huge Variation in Amount Non-Retired Canadians Believe They Need to Save for Their Financial Future ($427K in QC; $1.07M in BC)
Almost Half (46%) of Canadians Have No Plan for Building Their Nest Egg
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Canadians Assess 2018 as Worse than 2017; Pessimism Continues into 2019
Only Six in Ten (61%) Say their Financial Situation is Good (-5 Points) as Canadians Expect to Spend More on Food, Housing and Health in 2019
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Quebecers largely in favour of the electrification of transport, specifically for school buses
Latest survey conducted by Ipsos and The Lion Electric Co. shows Quebecers largely agree with positive impact of the electrification of transport, specifically for school buses, and even more so in the Greater Montréal Area
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Will Canada’s cannabis market eat into holiday alcohol sales?
Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.