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Canadians and Ipsos Recognize Customer Service Excellence among Financial Services Sector
Ipsos Announces Winners of 2015 Best Banking Awards
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Price (59%) Trumps Freshness (51%), Taste (32%) for Canadians When Grocery Shopping
Despite More Retailers Getting into the Grocery Business, Half (47%) of Canadians Say their Grocery Bills are Rising, Not Falling (8%)
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Eight in Ten (83%) Canadians Say it's Important to Know Where the Food that they Eat Comes From
Majority of Canadians Make an Effort to Buy Local (83%), Willing to Pay More for Locally Grown or Produced Food (71%)
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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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A Majority of Canadians Say They Don't Use Products Made With Child Labour (54%), But 46% Think They Do
Most (87%) Agree Canadians can Reduce Child Labour in Other Countries by Changing their Buying Behaviour
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.