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Discover Insights From Mobile-First Digital Audience Measurement
View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future
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Is Covid Killing Cash in Canada?
Ipsos study shows cash usage in decline in 2020, while credit card payments enjoy big uptick
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When Difference doesn’t mean Different: Understanding cultural bias
Learn about the approaches you can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
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Handling of health crises impacts overall favorability towards Nations
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
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[WEBINAR] Mobile-First Digital Audience Measurement
Ipsos iris has been specifically set up to be a single source, person-centric, mobile-first measurement solution to meet the needs of the Canadian industry both now and in the future.
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Abortions amid COVID-19: How women’s rights are being impacted by the pandemic
About 70% say abortions should be permitted ̶ down 5% from 2014 and lower than when poll began
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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COVID-19: A Mental Health Pandemic. Three-Fifths (59%) of Canadians Report That Their Mental Health Has Been Negatively Affected by the Coronavirus
Yet Only One in Five (21%) Whose Mental Health Has Been Negatively Affected Have Sought Healthcare for Their Issues