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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Half of Canadians at “High Risk” On Their Mental Health
Women, lower-income and younger Canadians at most risk
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Ipsos Update - October 2021
Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.
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What Worries the World? September 2021
Coronavirus remains the top global concern after 18 months of tracking during the pandemic.
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What Worries the World: How has Covid-19 changed the outlook?
Local perspectives on our issues tracker during the pandemic.
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Election a Photo Finish with Conservatives (32%) and Liberals (31%) Neck and Neck
Tighter Race in Ontario and More ‘Efficient’ Vote for Conservatives Compared to 2019 Means Election Too Close to Call
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Canada’s Youngest Voters Setting Aside Ideals for Strategy in #Elxn44
Gen Z: The Pragmatic Voter? How are Gen Z Canadians Seeing the Election Campaign?
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Dead Heat down the Home Stretch: In Final Days of Campaign, Liberals (32%, unchanged) and Tories (32%, -3) are Neck and Neck while NDP (21%, unchanged) Vote Holds Steady
Deadlocked Races in Ontario, Quebec and British Columbia Underscore Tightness of Campaign
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Trust in research
Read our latest paper with insights for fostering trust, advocacy and motivation among research participants.