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#NotAJoke. Branded Entertainment Oscars Style
February is a prime month for American brands looking to capitalize on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most of the stories to emerge from the evening’s events.
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Entrepreneurs Lead the Way in Perceived Job Happiness and Success
While Canada is Seen as Having a Strong Culture of Innovation,
Few Can Name More than One High-Profile Canadian Entrepreneur -
Android Reaping Significant Gain in Canadian Marketplace
Android and Apple Battling for Canadian Mobile Dominance
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Nearly Half of NDP (44%) and Liberal (41%) Voters Support Merger of Two Parties under One Banner
Tories (37%) Ahead While NDP (31%) Lead over Grits (21%)
Remains Strong, Bloc (6%) and Green (3%) Trail -
Email Marketing: Canadians See More Email On A Weekly Basis, But Cracks Starting To Appear In Permission Based Marketing
Email Volume Increases By 9% As Consumers Become More Discerning Toward Permission
Based Marketing -
British Columbians On The Vancouver Canucks
Interest In The Canucks Remains High
Todd Bertuzzi Remains The Fan Favourite -
Microsoft Canada Parents Survey
Many Parents Are Unable To Help Their Children With Their Homework, In Many Subject Areas, Educational Software A Possible Solution For Many
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Pay for Content Model Not Likely to Succeed While Most of the Web is 'Free'
Canadian Internet Users say 'Why Pay?' when the Majority of Sites offer Information for Free According to Recent Canadian Interactive Reid Report from Ipsos-Reid.
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BC Political Scene
BC Liberals Take Commanding Lead into Provincial Election; 63% Support the Party, Compared to 20% for NDP